Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how rotorious.co.uk ("we," "us," or "our") collects, uses, and protects your personal data when you visit our website. We are committed to transparency and compliance with UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or inquiries.
• Technical Data: IP address, browser type, device information, and operating system.
• Cookies: We use cookies to recognise you and remember your preferences (see Cookie Policy below).
• Usage Data: Pages visited, time spent on site, links clicked, referral source, and browsing behaviour.

We do not knowingly collect data from individuals under 18 years of age. By using our site, you confirm you are at least 18 years old.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To understand user behaviour, measure site performance, and improve user experience.
• Affiliate Tracking: To track referrals and commissions from affiliated betting operators, including William Hill.
• Site Improvement: To optimise content, functionality, and navigation based on user feedback and behaviour.
• Communication: To respond to inquiries and provide customer support.
• Marketing: To send periodic newsletters and promotional content (with your consent where required).

Cookie Policy

Our website uses cookies to enhance your experience. Cookies are small text files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for site functionality and security.
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Track referrals and affiliate commissions from betting operators.
• Marketing Cookies: Used to deliver targeted advertisements and measure campaign effectiveness.

Opt-Out Options: You can control cookies through your browser settings and decline non-essential cookies. However, disabling essential cookies may affect site functionality. To opt out of Google Analytics, use the Google Analytics Opt-Out Browser Add-on.

Third-Party Links

Our website contains links to third-party websites, including betting operators, casinos, and affiliate partners (such as William Hill). We do not control or endorse the privacy practices of these external sites. We are not responsible for their content, policies, or data collection practices.

When you click on a third-party link, you are leaving rotorious.co.uk. We recommend reviewing the privacy policies of those websites before sharing any personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a portable, machine-readable format.
• Right to Object: You may object to marketing communications and certain processing activities.
• Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, contact us using the details in the Contact Us section below.

Note: If you are located in the United States, certain rights may also apply under the California Consumer Privacy Act (CCPA) and similar state legislation. Contact us for more information.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

• Personal data provided through contact forms is retained for up to 3 years or until you request deletion.
• Analytics and usage data is typically retained for 26 months.
• Affiliate tracking data is retained for the duration of our affiliate relationship and for regulatory compliance (typically 6 years).
• Cookies are retained according to their type and your settings (typically between 1 day and 2 years).

If you request deletion, we will remove your data within 30 days, unless we are legally required to retain it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

• Email: [email protected]
• Website: rotorious.co.uk

We will respond to your inquiry within 30 days of receipt. If you are unhappy with our response, you may lodge a complaint with the UK Information Commissioner's Office (ICO).

This Privacy Policy was last updated in January 2026 and may be updated periodically. We will notify you of any material changes.